The title of this tutorial is “Lighting Design”. Not every product a studio photographer shoots is a bottle of Channel #5, a Louis Vuitton Handbag, or a Rolex watch but that doesn’t mean a more mundane, or less glamorous, product shouldn’t be treated as if it is anything less than a star! Every product a photographer shoots deserves to be displayed, arranged, and lit in a way that is artful, exciting, and creative!
This tutorial describes what goes through a photographer’s head as he or she tries to elevate the ordinary into the extraordinary. It explains how a photographer examines the item they are going to photograph, adds props, and develops a lighting design that can make a simple product appear very special. This tutorial explains and shows how lights and light modifiers can be used to achieve these goals.
Finally, the tutorial illustrates how a photographer must be tenacious and not settle for anything less than the very best image he or she can create.